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DALLAS Hawaiian Punch has launched its “Clownin’ Around Tour” this week, the client said.
Targeting young consumers, the nine-city tour will promote Hawaiian Punch’s new Wild Purple Smash and Tropical Vibe flavors.
Between Memorial Day and Labor Day, the promotional tour will visit Kansas City, Mo.; Jackson, Miss.; Memphis, Tenn.; Milwaukee; Chicago; Houston; Birmingham, Ala.; New Orleans; and Munster, Ind.
At each stop, consumers will get the chance to sample the new Hawaiian Punch flavors and participate in activities sponsored by the client, including dance competitions and street festivals.
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