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Some people just really, really love their pets.
Distraught when her cat went missing last month, a woman in Portland, Ore., bypassed the usual neighborhood guerrilla flier campaign and went straight for the big time. She called the local CBS affiliate, KOIN-TV, and commissioned a TV spot to help in her search.
Dean Gustafson, a sales rep for the station, was taken aback. “We were a little bit hesitant from the beginning to do it,” he says.
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