Havas Reorganization Unveiled

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BOSTON — Brann Worldwide, a relationship marketing shop with about $1 billion in billings, on Thursday was shifted into Arnold’s worldwide network as part of a major reorganization undertaken by No.5 agency holding company, Havas Advertising.

Paris-based Havas in October began dismantling 70-shop Diversified Agencies Group in an effort to save $120 million over the next two years.

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