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BOSTON — Brann Worldwide, a relationship marketing shop with about $1 billion in billings, on Thursday was shifted into Arnold’s worldwide network as part of a major reorganization undertaken by No.5 agency holding company, Havas Advertising.
Paris-based Havas in October began dismantling 70-shop Diversified Agencies Group in an effort to save $120 million over the next two years. Most of the DAG holdings, mainly direct marketing, public relations, design and interactive agencies, have been reassigned to Havas’ three other networks: Arnold in Boston, Euro RSCG of New York and Media Planning, Barcelona.
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