Korean carmaker Hyundai/Kia has consolidated most of its non-U.S. media planning and buying assignments with Havas Media after a review, the client has confirmed.
Ad spending in the markets that were reviewed is approximately $350 million, per sources.
Other contenders included Omnicom Media Group, the incumbent on Kia’s European business; Publicis Groupe’s Zenith Optimedia, which has handled the U.K. account; and the U.S. incumbent, Initiative, a unit of Interpublic Group.
The automaker had indicated from the outset that the U.S.
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