Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
New Havas Worldwide president Andrew Benett is continuing to build his global team. Two months after Matt Weiss joined as global chief marketing officer, R/GA’s Vin Farrell has signed on as global chief content officer, a new position.
Farrell, who starts next week, will lead the development of branded content and steer the agency’s production ranks. Accordingly, he’s expected to build a team of content specialists and develop a production facility to produce “quick-moving, always-on content,” Benett said.