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Hart-Boillot has launch-ed a print effort for software supplier Syncra Systems.
Waltham, Mass.-based Syncra’s software enables retailers to ensure products are always in stock. The computer inventory method is called CPFR—collaboration, planning, forecasting and replenishment.
The ad focuses on Syncra’s work with Transora, a Chicago-based online marketplace. It shows a photo of a child learning to ride a bike. The ad’s strategy was to convey the sense that some tasks seem difficult at first, but once you get started, you realize how easy they are, said Kevin Hart, vice president and creative director at the Waltham shop.
“CPFR—It’s easier than you think” is the new tagline.
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