Hart-Boillot Urges Stores to Stock Up Via Syncra Software

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Hart-Boillot has launch-ed a print effort for software supplier Syncra Systems.

Waltham, Mass.-based Syncra’s software enables retailers to ensure products are always in stock. The computer inventory method is called CPFR—collaboration, planning, forecasting and replenishment.

The ad focuses on Syncra’s work with Transora, a Chicago-based online marketplace. It shows a photo of a child learning to ride a bike.

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