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NEW YORK Harrahs Entertainment, which owns the rights to ESPN’s highest-rated poker programming last year, The World Series of Poker, is looking to up the ante on the sports network, leaving both sides locked in a somewhat adversarial negotiation.
The final hour of the 2004 World Series of Poker cablecasts on ESPN generated a 2.8 rating, and this year’s programs are set to begin airing in June. While neither side would speak for attribution, ESPN sources contend that their network has the exclusive rights to renew for each of the next two years.
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