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Upscale audio component maker Harman International has chosen TBWA\Chiat\Day to create advertising for Harman Kardon, Infinity, JBL and all its other brands, the agency said.
The 50-year-old Washington D.C.-based client, which has an office in Northridge, Calif., has used TBWA\C\D for projects related to its Harman Multimedia line. The firm has also used a number of small shops for projects involving its other consumer and pro lines.
OMD has landed media planning and buying. Sources said spending is expected to be about $15 million.
Robert LePlae, president of TBWA\C\D here, said the decision to consolidate the account was made by company founder Dr.
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