Harley-Davidson Revs Up The V-Rod For Upscale Riders

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK–Harley-Davidson Monday officially unveiled V-Rod, its first new motorcycle line in nearly a decade.

Although specific advertising details were not announced, the Milwaukee-based company says it will attempt to expand its consumer base by targeting marketing efforts in the fourth quarter towards affluent, technology-conscious 35- to 44-year-old buyers, who can afford a model that will be priced at the top end of its class.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in