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TV, Print Ads Back Lower-Priced Motorcycle
CHICAGO–The Harley-Davidson Motor Co. will attempt to attract younger buyers this month with a campaign for its introductory model, the Harley-Davidson Sportster.
The campaign, from Carmichael Lynch in Minneapolis, lets “people know that a Harley is more affordable than they think,” said account director Craig Rowley.
A 30-second TV spot given to dealers for local use features a man riding a Sportster through a desert. “When you’re on a Sportster, you hate to stop.
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