Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Olive Garden's advertising has long been distinguished by its unlimited blandness, which some might argue is a decent representation of the food there. But during NBC's Red Nose Day telethon Thursday night, viewers will get a very different look at the Olive Garden brand promise, via this 60-second spot from Grey New York.
It's about as far from your typical Olive Garden spot as you could get. Instead of the overly produced, food-shot-heavy clip, we get a montage of home-movie footage all based around the idea of family.