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Jones-Lundin Hired to Run Search for Company’s $300 Mil. Account
NEW YORK–Compaq Computer is inviting a handful of shops, as well as incumbent DDB Worldwide, to pitch its estimated $300 million global advertising account, sources said.
Having reached out to D’Arcy Masius Benton & Bowles and Grey Advertising, Jones-Lundin Associates here is expected to contact Young & Rubicam and FCB Worldwide.
DDB officials said they will “enthusiastically defend” the global business. Other agency officials did not return calls.
Sources said the Houston-based client will conduct one round of presentations “very soon,” followed by a cut and then final pitches before an April decision.
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