H-P's Johnson Focuses on Consumers

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SAN FRANCISCO “In a world of cynicism, doubt and trust, how do marketers get the good news through?” Hewlett-Packard senior vice president of global brand and communications Allison Johnson asked a room brimming with online advertising executives this morning here at Ad:Tech.

The keynote address kicked off the three-day conference at the Palace Hotel that attracted more then 4,000 attendees, up 30 percent over last year.

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