When it comes to training and competition, having the support of family, friends and teammates may just be the the most vital thing athletes need. For national boxing champion Ryan Garcia and fitness apparel brand Gymshark, it’s absolutely pivotal, especially when you’re making a particularly challenging comeback.
In support of Garcia returning to the ring after a one-year hiatus, Gymshark launched a standalone campaign that celebrates his ability to overcome obstacles both in and out of the ring. Serving as an extension of the longstanding partnership between Garcia and the brand, the campaign highlights the importance of owning one’s journey and the impact of family and community.
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