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Hoping to change public perception of the firearms industry, the National Shooting Sports Foundation has started an agency search.
“We want to attempt to correct some very real and obvious misconceptions on the part of the American public on the use of firearms” stemming from a series of well-publicized shootings, said Bob Delsay, president of the Newtown, Conn., group.
Delsay said he is currently looking at fewer than 10 shops nationwide which have dealt with gun-related issues to fashion ads and handle public relations.
Two or three semi-finalists will be chosen by Aug.
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