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You know that Joni Mitchell song “Big Yellow Taxi?” The one where they “paved paradise and put up a parking lot”? The one where she points out, “You don’t know what you’ve got ’till it’s gone”? That’s how I felt watching a few of the 30+ spots Adweek asked me to review as there were a number of “just OK” spots for brands that used to be known for creating great ads. Ads that had once inspired jealousy, won awards and spawned imitators.
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