GSD&M Exits Subaru Review

NEW YORK GSD&M has withdrawn from the review for the creative portion of Subaru of America’s $165 million ad account, consultancy AAR Partners has confirmed.

The decision to withdraw came one day after Subaru added Interpublic Group’s McCann Erickson and WPP Group’s Berlin Cameron/Red Cell to the list of finalists in the competition for the U.S. account. Both of those shops are located in New York.

The previously identified finalists were Omnicom Group’s DDB in New York and GSD&M in Austin, Texas, and IPG’s The Martin Agency in Richmond, Va.

TM Advertising (formerly Temerlin McClain) in Irving, Texas, an IPG shop, had handled the Subaru account.

GSD&M is expected to continue its pursuit of the Kia Motors account. Sources indicated that the decision to amend the list of finalists convinced GSD&M to drop out of the Subaru pitch.

GSD&M currently has no automotive account but once represented the British brand Land Rover.

Client representative Lisa Fleming said the company intends to name a winning agency by Oct. 1.

Last week, the client blamed a miscommunication with New York-based consultancy AAR Partners for a list of finalists that the car company later dubbed incomplete [Adweek Online, July 22].

After a meeting Wednesday at the client’s Cherry Hill, N.J., headquarters, a revised list was compiled.

This story updates an item posted on July 28 with news of GSD&M’s withdrawl.