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BOSTON Chili’s is parting with its longtime agency, Omnicom Group’s GSD&M in Austin, Texas, according to sources.
The client spent $110 million on domestic ads in 2006, according to Nielsen Monitor-Plus.
Agency and client executives could not immediately be reached for comment.
Management changes at the casual restaurant chain along with a prolonged same-store sales slump drove the split. according to sources. (Ken Thewes, client vp, marketing, who left this week, was likely the key departure.)
GSD&M and Chili’s have worked together for the past two decades.
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