T&O Group Flexes Auto Muscles With New Client

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Independent wheel company American Racing Wheels has hired The T&O Group following a review.

The client, based in Rancho Dominguez, Calif., also considered finalists Leventhal Mal kasian & Associates in Playa del Rey, Calif., and Arras Group in Cleveland, said director of marketing Tony Picarello.

Billings on the account are about $5 million, sources said. The client previously handled advertising chores in-house.

“Their media expertise, the size of the firm and their PR capabilities were the right combination for us,” Picarello said of T&O.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in