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In less than a week, interactive agency Left Field was able to turn around what the shop’s executives call an “online media blitz” promoting Infoseek’s sponsorship of “A Day in the Garden,” a Woodstock revival set to take place later this month.
The concert, scheduled for Aug. 15-16, will take place at Yasgur’s Farm, the site of the original Woodstock festival in 1969. This year, though, there’s an alternate way to experience the groovy gig: via a live, three-day “Webcast” at www.concert.infoseek.com.
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