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When Coca-Cola asked Berlin Cameron/Red Cell to help McCann-Erickson develop a new strategy for Coke Classic last spring, the first meeting between the agencies was so awkward, it “felt like being shipwrecked with sheep,” Andy Berlin recalled. “And maybe we were the sheep.”
Berlin, who launched his New York shop with Ewen Cameron in 1997, credited Bill Grogan with smoothing tensions between the agencies. At the time, Grogan was the point person for all things Coke at McCann and parent Interpublic Group.
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