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New Ads Will Likely Tout Software Maker’s Market Dominance
NEW YORK–Grey Advertising last week nabbed lead agency status on Oracle Corp.’s $90 million advertising account in part by demonstrating how the client is the power behind the Internet.
“Everything on the Internet is running on an Oracle database and it’s making your life very different,” said Greg Jorgensen, a senior director in Oracle’s worldwide brand marketing division. “Nobody had really gone out and articulated that for us from a marketing standpoint.”
Grey’s effort played up the value of Oracle’s newly upgraded 8i software, a database tool that enables companies to integrate all applications and “mine” data through a single Internet platform, a source said.
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