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Grey’s office here, best known for its business-to-business advertising, is venturing into an area that may seem tame by comparison.
The agency is currently developing a pro-bono broadcast and print campaign for the San Francisco Zoo to launch this spring. The shop is managing the strategic and creative elements; MediaCom, a division of New York’s Grey Global Group, will handle media services. The ad budget was not disclosed.
Grey executives said they will use their experience with such clients as Oracle and 24 Hour Fitness to help the zoo become known as a conservation and education center as well as a home for animals.
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