Grey to Raise Curtain on BTN

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Shop Wins Media, Creative Duties for Budding B’way Network
NEW YORK–Grey Entertainment has won the media and creative duties for the Broadway Television Network, which last week unveiled its maiden venture, a plan to provide Broadway theater performances live on pay-per-view for $35 each.
The account was awarded last week without a review, said Susan Lee, the client’s chief marketing officer.
Billings have not yet been determined, but Lee said BTN plans to spend $1 million per show, with at least 12 scheduled over the next five years.

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