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Pele Cortizo-Burgess has joined WPP’s Grey in New York as executive vice president, chief strategy officer, a new position. Cortizo-Burgess comes to Grey from ITV in London, the biggest commercial television network in the U.K. During his three-year tenure, he set up a key initiative to promote innovation and content development: ITV Imagine. He was later named director of creative strategy for ITV Studios and was responsible for helping create the content maker’s global identity that rolled out worldwide in 2009.
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