Grey May Take It on Chin From Bacardi, CPC





LONDON – Grey faces a tough task of battening down the hatches on its Bacardi and CPC Ambrosia accounts, together worth $15 million. Both this week were one step closer to sacking the agency: Bacardi went in to review and CPC, a manufacturer of dry soups and spices, edged closer to its goal of paring down to only a few roster shops.
Copyright Adweek L.P. (1993)