Grey London Takes Promo Grand Prix for LifePaint, Which Lights Up Cyclists at Night

Safety and PSA campaigns do well across the board

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CANNES, France—Grey London, which has joined the ranks of the elite creative agencies in recent years, won its first Cannes Grand Prix here tonight, topping the Promo & Activations Lions content with its LifePaint campaign for Volvo.

LifePaint is a transparent reflective spray that can be applied to almost any fabric—clothes, shoes, strollers, children's backpacks, even dog leashes and collars—and lasts about a week after application before washing off.

Grey collaborated with Swedish startup Albedo100 to produce LifePaint specifically with its Volvo client in mind.



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