Grey London Takes Promo Grand Prix for LifePaint, Which Lights Up Cyclists at Night

Safety and PSA campaigns do well across the board

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

CANNES, France—Grey London, which has joined the ranks of the elite creative agencies in recent years, won its first Cannes Grand Prix here tonight, topping the Promo & Activations Lions content with its LifePaint campaign for Volvo.

LifePaint is a transparent reflective spray that can be applied to almost any fabric—clothes, shoes, strollers, children's backpacks, even dog leashes and collars—and lasts about a week after application before washing off.

Grey collaborated with Swedish startup Albedo100 to produce LifePaint specifically with its Volvo client in mind.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in