Grey Adds Wine Biz

Grey’s 17-year relationship with Olive Garden enabled the agency to reap E&J Gallo Winery’s imported wines account without a review, the agency said.

A division of Orlando, Fla.-based Darden Res taurants, Olive Garden serves Gallo wines in its 490 Italian restaurants in the U.S.

On the recommendation of Olive Garden executives, Grey began doing project work in 2000 for Gallo’s Bella Sera brand.

The account includes that Italian import, as well as McWilliams Hanwood Estates and Black Swan, both from Australia.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in