Greene Leaves Euro RSCG Devon Direct

NEW YORK Ron Greene, CEO and president of Euro RSCG Devon Direct, confirmed that yesterday he left the direct marketing shop he founded two decades ago.

Greene, 60, said he decided not to remain at the Berwyn, Pa.-based agency after his contract with Havas’ Euro RSCG expired.

“I always anticipated at the end of this cycle I would be leaving,” Greene said. “It was really very much of a personal plan. I had to make the shift.”

No replacement has been immediately named. In the in the interim, Charlie Tarzian, CEO of interactive shop Euro RSCG Circle, will also oversee Devon Direct, an agency representative said; both units are a part of Euro RSCG MVBMS Partners in New York.

Greene said he plans to return to his entrepreneurial roots, having built Devon Direct from a startup with no clients in 1983 into a 65-person shop that today services accounts like Volvo, Nextel and Weekly Reader. “At this juncture, I am looking forward to remaining in the industry in a capacity that will enable me to once again enjoy the entrepreneurial aspects of advertising and marketing,” Greene wrote to Devon Direct staffers in a memo obtained by Adweek.

“I’ve been ruminating about a couple of different things,” he told Adweek. One of the options he is considering is becoming an agency search consultant with a direct marketing focus.

Greene sold Devon Direct to Euro RSCG in late 1999, at which time he signed a three-year contract. At the end of last year he agreed to remain at Euro RSCG management’s request for an additional six months.