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By Brian Morrissey
It was billed as a throwdown of epic proportions—a cage fight. Proponents of advertising's traditional role of interrupting people through the 30-second spot would square off against the new-school advocates of integrating brands into story lines through what regular people call product placement. Alas, like many boxing matches, this one appeared rigged.
Digitas assembled a panel that included rapper/actor Common, producer Gavin Polone and director Monty Miranda, along with help from judge Nick Cannon, chairman of Teen Nick.
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