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Agency: Crispin Porter + Bogusky, Miami
Client: Molson USA
Brand/Service/Product: Molson Canadian
Campaign Title: “Let Your Molson Do the Talking”
Planners (alpha):
Adrian Fogel
Liliana Rodriguez
Jamie Webb

One-sentence Topline

Let Your Molson Do the Talking.

75-word Summary

By treating beer as fashion we recognized the role of the beer label itself – to signal something positive to your peers and make yourself more attractive to members of the opposite sex. So, we created a second or “Twin” label to be used as a tool to help our young male target meet and connect with women.



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