Grainger Targets Purchasers

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CHICAGO-In a campaign from Four Points Digital here, business equipment supplier W.W. Grainger suggests how its new OrderZone Web site can increase free time and boost one’s career.
The $10 million business-to-business effort targets purchasing and procurement managers, said Jim Roots, the company’s director of marketing.
Running as two-page spreads in trade magazines, the print ads show the desks of two people-one who has used OrderZone and one who hasn’t.

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