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NEW YORK Gotham’s first work for online grocer FreshDirect will feature outdoor, print and radio ads bearing the tagline, “Our food is fresh. Our customers are spoiled,” the client confirmed. The estimated $2-3 million campaign breaks next month.
The effort will target consumers in three boroughs of New York City—Manhattan, Brooklyn and Queens—where the Long Island City, N.Y.-based FreshDirect delivers produce that’s ordered online, said John Boris, vp of marketing. The client plans to expand its footprint to the suburbs (Westchester County, Long Island, New Jersey), but not before the end of the year, Boris said.
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