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Olympic athletes Apolo Ohno, Shawn Johnson and Chris Bosh are the stars of a new “Got Milk?” campaign, which promotes the benefits of drinking low-fat chocolate milk.
Dubbed “Refuel America,” the effort carries the message that drinking low-fat chocolate milk is an “easy, effective and cost-efficient” way to fuel up after an intense workout, per the Milk Processor Education Program, which is running the campaign. Interpublic Group’s Deutsch in New York created the TV and print ads, while sister shop Draftfcb in Chicago handled the outdoor, digital and mobile work.
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