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BOSTON Gorton Corp. has engaged Interpublic Group’s OneSeven as its lead creative resource following a review.
IPG’s Lowe in New York previously handled the assignment.
“We see enormous opportunity for the brand to expand its leadership position given [the] growing seafood consumption in this country,” said Anne Adriance, CEO of OneSeven, which is also based in New York.
The client in Gloucester, Mass., spent $7 million on ads last year, per Nielsen Monitor-Plus. IPG’s Initiative handles media planning and buying on the account.
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