Gorton's Seafood Heads to OneSeven

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BOSTON Gorton Corp. has engaged Interpublic Group’s OneSeven as its lead creative resource following a review.

IPG’s Lowe in New York previously handled the assignment.

“We see enormous opportunity for the brand to expand its leadership position given [the] growing seafood consumption in this country,” said Anne Adriance, CEO of OneSeven, which is also based in New York.

The

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