Goodby, Silverstein & Partners’ first work on its recently secured Saturn account will promote a spring sales event. But it will still introduce a new tagline.
Three TV commercials for that effort are due out in a week or two, sources said.
The speedy transition of the account from Saturn’s former home, Publicis & Hal Riney, to Goodby changed the automaker’s plans and hastened the timetable for Goody to break its first work on the account.
Details have not been finalized and the shop is still awaiting the client’s approal, but Goodby’s working tagline for the car maker is, “It’s different in a Saturn,” a line pre sented dur ing the pitch for the $300 million account.
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