Goodby Tops San Francisco Show

Goodby, Silverstein & Partners came away the big winner at the San Francisco Ad Club’s 12th annual San Francisco Show, held last week at the city’s legendary Fillmore Auditorium.
The San Francisco shop won 14 gold and 22 silver awards for its work for clients such as Nike, the California Milk Processors Board and Hewlett-Packard.
Goodby took the Bell Ringer Award for Advertising for the 10th consecutive year, based on efforts for several of its clients. The agency’s “Running” TV spot for Nike, one of three executions in a skateboarding campaign last year, won the Best of Show award.
Goodby art director Paul Hirsch’s work on a TV campaign for Nike’s mountain biking products earned him the Marget Larsen Award for art direction.
Goodby was also presented with the first Mike Koelker Award for the best overall campaign, recognizing the skateboarding work for Nike.
Foote, Cone & Belding won two gold awards, one for a Levi’s Ultrashop trade show exhibit and the other for its Levi’s print work from FCB Direct.
Other gold awards went to Saatchi & Saatchi, for a print campaign for Broderbund Software’s CD-ROM game Riven; Hal Riney & Partners, for its “Donuts” TV spot for General Motors’ Saturn cars; and Black Rocket, for radio spots created for Tri-Valley Growers/S&W.
Black Rocket’s Bob Kerstetter picked up the Howard Gossage Award for excellence in copywriting for the S&W radio campaign.