Goodby Secures HP/Compaq Branding Duties

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Hewlett-Pack ard’s decision last week to retain Goodby, Silverstein & Partners as its overall branding agency keeps the San Francisco shop surging, and even more staffers could soon join its ranks.

Good by was named lead agency for HP’s worldwide brand ing. Pub licis Groupe, including Publicis & Hal Riney in San Francisco, was tapped as global agency for products, according to the client.

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