Goodby Secures HP/Compaq Branding Duties

Hewlett-Pack ard’s decision last week to retain Goodby, Silverstein & Partners as its overall branding agency keeps the San Francisco shop surging, and even more staffers could soon join its ranks.

Good by was named lead agency for HP’s worldwide brand ing. Pub licis Groupe, including Publicis & Hal Riney in San Francisco, was tapped as global agency for products, according to the client.

“They are absolutely going to have to hire more people, with Saturn and Ace [Hardware] and now this additional spending by a consolidated HP,” one source said of Goodby, referring to two other major accounts it has snagged in recent months.