Goodby Parts With U.S. Olympic Committee

DALLAS The United States Olympic Committee (USOC) has hired Omnicom’s GSD&M to create a branding platform that will promote the 2004 U.S. Olympic Team, the shop said.

The Austin, Texas-based agency has been charged with developing creative strategy and brand communications, including print and television public service campaigns. There was no review.

Client director of public relations Cheryl Herbert said Goodby was approached about continuing to work with the USOC but declined. “They made a decision it was something they didn’t want to work on,” she said.

She added, “GSD&M was willing to work with us in a pro-bono capacity to help us get the creative we want and still deliver quality work. They were a better fit creatively and for practical reasons.”