Goodby Hires Planning Director From N.Y. Shop

NEW YORK Jeffrey Kenyon, a senior account planner who joined Cliff Freeman and Partners last December, is leaving the independent agency to join Omnicom’s Goodby, Silverstein & Partners in San Francisco, Goodby officials confirmed.

Kenyon, 32, starts in his new position as planning director on Hewlett-Packard on Oct. 6. He replaces Simon Law, who is departing the shop for personal reasons, said Goodby president Colin Probert. Kenyon will primarily focus on the business-to-business portion of the H-P account and work alongside senior planner Rob Klingensmith, who leads planning on the image work.

“He is a very inventive creative planner and has a good, innovative view of how to do research in a productive way in a world where focus groups are increasingly difficult to make useful,” said Probert.

At Cliff Freeman, Kenyon worked on the agency’s $25 million Quiznos account, which is in review and which the shop pitches on Friday. He also worked on the $15 million Mohegan Sun account. Kenyon is the No. 2 planner at Cliff Freeman behind executive vice president, director of account planning Karen Evans.

He had joined the New York shop from Omnicom’s Merkley Newman Harty & Partners, also in New York.

Cliff Freeman executives could not immediately be reached for comment. A message left for Kenyon was not returned.