Goodby Gets Starbucks’ Frappucino Creative

SAN FRANCISCO Omnicom Group’s Goodby, Silverstein & Partners here has won creative chores on Starbucks’ Frappucino account, the agency said today.

The client chose Goodby rather than Publicis Groupe shop Bartle Bogle Hegarty in New York, according to sources. Other contenders for the business were not disclosed.

Fellow Omnicom shop DDB in New York was contacted but declined to participate, sources said. The agency declined comment.

Publicis’ Fallon in New York did previous work for the client. That Minneapolis-based agency’s New York office closed in July.

Kelli McCusker, director of marketing for the North American Coffee Partnership, released a statement Friday, saying: “Goodby, Silverstein & Partners clearly delivers strategic, meaningful and broad creative. We are impressed by their ability to develop true partnerships with their clients. We’re looking forward to working with their talented team and building upon the North American Coffee Partnership’s award-winning advertising.”

The value of the account was undisclosed. Starbucks spent $9 million on Frappucino advertising from January to June 2005 and $10 million in 2004, per Nielsen Monitor-Plus.