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Goodby, Silverstein & Partners is slated to present to Nike next week ideas for the main Nike brand, a move that could result in the agency winning new ad assignments or possibly all creative duties on the $250 million global brand account, sources said.
This is the latest development to strain the relationship between Nike and Wieden & Kennedy, considered by many to be one of the most successful advertising partnerships in recent history.
“As we continue the evolution of our brand, we need to talk to both of our agencies,” said Geoffrey Frost, Nike’s director of global advertising.
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