Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO Mullen looks to distinguish General Motors’ certification of used cars from similar programs in a new print campaign breaking next week.
“Awareness of certified used vehicles is now at slightly more than 50 percent among used-vehicle shoppers,” said Jeff Heichel, director of used-vehicle activities at GM. “Our new advertising uses a light-hearted approach to reinforce that GM Certified is the smartest choice for their next used-vehicle purchase.”
The humorous ads from the Wenham, Mass., agency contrast bad choices with the good decision of buying a GM certified car.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in