Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
There’s a scene from the Golden Girls—season 1, episode 22—in which Blanche (Rue McClanahan), Dorothy (Bea Arthur) and Rose (Betty White) are commiserating at the kitchen table. Raiding the refrigerator for a suitable late-night snack, Blanche pulls out a chocolate cheesecake. The staccato exchange that follows was a signature element of the show.
“You bought chocolate cheesecake?” an incredulous Dorothy asks.
“For an emergency,” Blanche explains.
“What kind of emergency—nuclear war?” retorts Dorothy.
Floating over to the table in her pink nightgown, Blanche sets the cheesecake down and responds: “Depression.”