Golden Girls Kitchen Proves Even a TV Show From the 1980s Can Still Be a Hot Brand

It also serves up a few tips for post-pandemic marketing

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There’s a scene from the Golden Girls—season 1, episode 22—in which Blanche (Rue McClanahan), Dorothy (Bea Arthur) and Rose (Betty White) are commiserating at the kitchen table. Raiding the refrigerator for a suitable late-night snack, Blanche pulls out a chocolate cheesecake. The staccato exchange that follows was a signature element of the show.

“You bought chocolate cheesecake?” an incredulous Dorothy asks.

“For an emergency,” Blanche explains.

“What kind of emergency—nuclear war?” retorts Dorothy.

Floating over to the table in her pink nightgown, Blanche sets the cheesecake down and responds: “Depression.”



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