Are you ready to love a WeatherTech ad?
No shade on the 11-time Super Bowl advertiser of American-made products to protect vehicles and homes, but their advertising has not exactly been cause for excitement. But 2025 is finally their year.
In a 60-second teaser trailer titled “Whatever Comes Your Way,” four “cougars” aged 70 and older go for a joyride in a 1963 Lincoln Continental. Wearing giant jewelry and blasting an eight-track of Steppenwolf’s “Born to Be Wild,” the Golden Girls set flirt with passing drivers, tag trucks with graffiti, and scandalize the youth along the way.
Their only brief stop is at a bingo parlor, where a winning card prompts one of them to flash the emcee.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
