Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Agency: Crispin Porter + Bogusky, Miami
Client: MINI USA
Brand/Service/Product: MINI
Campaign Title: “Let’s Motor”
Planners (alpha):
Adrian Fogel
Liliana Rodriguez
Jamie Webb
One-sentence Topline:
SUCCESS FOR US WOULD BE EVERY CAR COMPANY AND AGENCY LOOKING AT OUR LAUNCH AND THINKING THAT THEY ARE DINOSAURS. -February 2001
75-word Summary
By studying car culture, analyzing iconic brands, and uncovering the unique characteristics of our brand and best prospects, we created – “Motoring” – an alternative culture of driving.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in