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Agency: Crispin Porter + Bogusky, Miami
Client: MINI USA
Brand/Service/Product: MINI
Campaign Title: “Let’s Motor”
Planners (alpha):
Adrian Fogel
Liliana Rodriguez
Jamie Webb

One-sentence Topline:

SUCCESS FOR US WOULD BE EVERY CAR COMPANY AND AGENCY LOOKING AT OUR LAUNCH AND THINKING THAT THEY ARE DINOSAURS. -February 2001

75-word Summary

By studying car culture, analyzing iconic brands, and uncovering the unique characteristics of our brand and best prospects, we created – “Motoring” – an alternative culture of driving.

AW+

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