SAN FRANCISCO - J. Walter Thompson here is exploring several options with its client Sprint to integrate the use " /> Going Interactive: JWT Helps Sprint Find Ways To Hook Up Directly With Customers <b>By Daniel S. Levin</b><br clear="none"/><br clear="none"/>SAN FRANCISCO - J. Walter Thompson here is exploring several options with its client Sprint to integrate the use
SAN FRANCISCO - J. Walter Thompson here is exploring several options with its client Sprint to integrate the use " />
SAN FRANCISCO - J. Walter Thompson here is exploring several options with its client Sprint to integrate the use " />

SAN FRANCISCO – J. Walter Thompson here is exploring several options with its client Sprint to integrate the use" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Going Interactive: JWT Helps Sprint Find Ways To Hook Up Directly With Customers By Daniel S. Levin

SAN FRANCISCO - J. Walter Thompson here is exploring several options with its client Sprint to integrate the use

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JWT executives have presented an overview to Sprint on the advertising options available through new media that utilizes the merging of telecommunications, television and computers. In the next several weeks, the agency is expected to present specific proposals to Sprint designed to make use of the new technology.
Agency executives would not provide specifics on the proposal they expect to make, saying only that they will include interactive TV, where cable subscribers are wired with smart boxes that allow them to communicate directly with advertisers through the push of a button.

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