GOING HUNGRY

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A close-up of a little boy’s face covered with chicken pox is the opening shot. The camera draws back, revealing that his sister is dabbing makeup on him to hide evidence of his illness.

“Am I gonna get in trouble?” he asks her. “No,” she says. “They’re not even gonna know, OK?”

He says he thought he couldn’t go to school if he’s sick; she tells him to “just go to school so you can get some lunch.”

This spot and two others are part of a new PSA campaign to raise awareness of child hun ger in the U.S....

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