Going For Gold: Highlights of Adland’s 1997 Medal Harvest

Setting: June 11, Museum of Modern Art, New York
Sponsor: The Assoc. of Independent Commercial Producers
Top Honors: None. Honored commercials are included on winner’s reel, which becomes part of MOMA’s permanent collection
Big Winners: Wieden & Kennedy, Portland, Ore., for humorous ESPN SportsCenter and Hockey campaigns; TBWA Chiat/Day, Venice, Calif., for Nissan’s “Enjoy the Ride” ads; and Foote, Cone & Belding, San Francisco, for Levi Strauss & Co.’s “Doctors,” “Elevator Fantasy” and “Pool Boy” spots
Awards: 58 spots included on reel, 72 honors
Entries: not available
Web address www.aicp.com

Setting: June 17, American Advertising Conference, Kansas City, Mo.
Sponsor: The American Advertising Federation, Washington, D.C.
Top Honors: Broadcast Best of Show to Wieden & Kennedy for ESPN. Print Best of Show to Hunt Adkins, Minneapolis, for Roh…l liqueur ads modeled after industrial oil-can packaging and posters
Big Winners: Cliff Freeman and Partners, New York, took home 13 National Addys for Little Caesars, Sauza Conmemorativo and Pep Boys ads
Awards: 87 Addys, 143 Citations of Excellence
Entries: 1,323
Web address www.aaf.org

Setting: June 4, Pier 59 Studio, Chelsea Piers, New York
Host: David Angelo, Cliff Freeman and Partners, plus special guests
Sponsor: Art Directors Club, New York
Top Honor: Best of Show to GGT Advertising, London, for “Static” spot for Capital Radio in which all action in a neighborhood is frozen in time
Big Winner: GGT Advertising, Wieden & Kennedy for ESPN and TBWA Chiat/Day for Nissan
Awards: 19 golds, 4 silvers, 75 distinctive merit winners
Entries: 15,000
Web address www.adcny.org

Setting: May 13-14, Town Hall, New York
Host: Thomas Haden Church of Fox’s Ned & Stacey
Sponsor: The Clio Awards
Top Honor: TV Grand Clio to Hill, Holliday, Connors, Cosmopulos, Boston, for John Hancock Financial Services campaign, a black-and-white tearjerker with Sigourney Weaver voiceover; Print Grand Clio to Ogilvy & Mather, New Zealand, for a Humane Society of New Zealand PSA that parallels shelters with death row
Big Winner: Goodby, Silverstein & Partners, San Francisco, (Agency of the Year award and 24 Clios, 14 TV, 10 print)
Awards: 32 golds, 112 silvers, 210 bronzes
Entries: 17,000
Web address www.clioawards.com

Setting: May 21, The Odeon, London
Host: Jonathan Ross
Sponsor: The Designers & Art Directors Association of the United Kingdom, London
Top Honor: Gold to BMP DDB, London, for clever Walters Snack Foods’ Doritos TV sponsorship credits
Big Winner: Bartle Bogle Hegarty, London, for Polaroid Europe “Resignation” spot, won silver for music and special effects and nominations in several other categories
Awards: 1 gold, 47 silvers
Entries: 14,000
Web address www.dandad.org

Setting: June 4, Marriott Marquis, New York
Host: Richard Jeni
Sponsor: The New York American Marketing Association
Top Honor: Grand Effie to TBWA Chiat/Day, Venice, Calif., for its introductory campaign for Sony PlayStation
Big Winner: McCann-Erickson (12) for California Milk Advisory Board, Cosmair and AT&T, among others
Awards: 42 golds, 42 silvers, 36 bronzes
Entries: not available
Web address www.nyama.org

Setting: June 23-28, Cannes, France
Sponsor: International Advertising Festival, London
Top Honors: Film Grand Prix to Paradiset DDB, Stockholm, for irreverent Diesel Jeans campaign. Press & Poster Grand Prix to Leo Burnett, London, for Mercedes-Benz’s “Skidmarks.” The ad features a parked Mercedes next to a street filled with skidmarks from cars that have screeched to a halt to admire it
Big Winners: Agency of the Year honors to BBDO New York (Goodby, Silverstein finished a close second). Palme d’Or to Propaganda/Satellite Films
Awards: Film Lions (21 golds, 25 silvers, 50 bronzes); Press & Poster Lions (36 golds, 34 silvers, 44 bronzes)
Entries: Film, 4,500; Press & Poster, 6,651
Web address www.canneslions.com

Setting: April 29th, Town Hall, New York
Sponsor: The Advertising Club of New York
Top Honor: Grandy ($50,000) to BBDO West, Los Angeles, for Ortho Antstop Orthene Fire Ant Killer radio campaign celebrating the “rush” of the kill
Big Winners: BBDO North America (7) for Ortho, Pepsi and Snickers; and Goodby, Silverstein & Partners (5) for “Got Milk?” and Anheuser-Busch
Awards: 35 Andys, 161 distinction awards
Entries: 10,000
Web address www.andyawards.com

Setting: May 27, Waldorf-Astoria Hotel, New York
Sponsor: Magazine Publishers of America, New York
Top Honor: $100,000 Kelly Award to Hal Riney & Partners, San Francisco, for elegant introductory campaign for General Motors’ EV1 electric car
Big Winner: Wieden & Kennedy may not have taken the top prize, but four of its Nike ads were finalists
Awards: 1 cash prize, 3 noncash prizes, 25 finalists
Entries: not available

Setting: June 23, New York
Sponsor: The New York Festivals
Top Honors: Grand Award for Best Magazine ad to Bozell Worldwide, Southfield, Mich., for Chrysler Jeep’s “Key”; Best Newspaper to Jupiter Drawing Room, Cape Town, South Africa, for Sabre Business Day; Best PSA to Young & Rubicam, Portugal, for Timor; Best Radio to TL Partnership, Dallas, Texas, for Aquafina bottled water
Big Winners: Jupiter Drawing Room, garnered 4 golds (3 print and 1 radio) and Bozell Worldwide (3 print)
Awards: 58 golds, 125 silvers, 126 bronzes, 644 finalists
Entries: 6,300
web address www.nyfests.com

Setting: May 1, Manhattan Center, New York
Host: Peter Max
Sponsor: The Outdoor Advertising Association of America, Washington, D.C.
Top Honors: Best of Show to J. Walter Thompson, San Francisco, for a clever San Francisco AIDS Foundation campaign in which safety messages are subtly blended into urban scenes; Lois/EJL, Los Angeles, for a radio drive-by audio message outdoor ad for the Beverly Center; and BBDO Canada for out-of-home work for Federal Express
Big Winner: BBDO Canada for Federal Express and Dominion Directory Yellow Pages.
Awards: 32
Entries: 769
Web address www.oaaa.org

Setting: May 21, Alice Tully Hall, New York
Host: Jon Stewart
Sponsor: The One Club, New York
Top Honor: Best of Show to Grey Advertising, Melbourne, for emotive, documentary-style, anti-drunk-driving public-service-announcement campaign for the Transport Accident Commission
Big Winner: Wieden & Kennedy was honored in multiple categories for ESPN SportsCenter and Hockey campaigns
Awards: 30 golds, 40 silvers, 34 bronzes
Entries: 14,800
Web address www.oneshow. com

Setting: June 11, Waldorf-Astoria, New York
Host: Charles Osgood
Sponsor: Radio Creative Fund
Top Honor: $100,000 Grand Radio-Mercury Award to Radio Savant Productions, Los Angeles for Ortho Antstop Orthene Fire Ant Killer for BBDO West
Big Winner: Cliff Freeman and Partners took home $40,000, along with 1 gold and 4 silvers for Little Caesars and Cherry Coke work
Awards: 10 golds, 33 silvers
Entries: 980
Web ADDRESS www.rab.com/mercury.html