Godwin Adds Goodson In a Top Creative Post

By Katy Eckmann

ATLANTA–In a move meant to shore up its creative resources, GodwinGroup in Jackson, Miss., hired another senior-level staffer in a newly created post. Alan Goodson, formerly senior vice president and creative director for The Ramey Agency, also in Jackson, became vice president and group creative director for GodwinGroup earlier this month.

Goodson reports to GodwinGroup’s chief creative officer Todd Ballard, who joined the agency last June.

‘We’re bringing in the best talent we possibly can,’ Ballard said. ‘(Goodson) gives us a lot more creative firepower . . . He has a lot of experience on national accounts.’

A native of Melbourne, Australia, the 48-year-old Goodson’s resume includes stints at D’Arcy Masius Benton & Bowles in St. Louis, where he worked on Budweiser, and Dailey & Associates in Los Angeles. He was with The Ramey Agency for four years.

‘I had just done all that I could possibly do (at Ramey),’ said Goodson, who left The Ramey Agency in March. While The Ramey Agency conducts a nationwide search for a creative director, associate creative director Shawn Wood will guide the department, said agency president Rob Austin.

Goodson was attracted to GodwinGroup’s account mix and the agency’s commitment to creative. ‘Philip and Danny have really put their weight behind making the agency a creative powerhouse,’ Goodson said, referring to agency president and chief operating officer Philip Shirley and chairman and chief executive officer Danny Mitchell.

Having befriended Ballard, Goodson tested a working relationship with GodwinGroup by freelancing before officially signing on April 7. ‘It blew me away that it was such a natural fit,’ said Goodson.

Goodson’s primary account responsibilities will be McRaes Department Stores and Century Cellunet, GodwinGroup’s largest client.

GodwinGroup experienced impressive growth in 1996–billings soared to $42 million, an increase of 42 percent over 1995. ‘We had a great year,’ Shirley said. ‘Our clients are growing, so we think the work must be working.’

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